How many reviews do I need?

There is no fixed number. Compare yourself with the businesses that show up highest when you search for your industry and town, and aim for more and fresher reviews than they have.

Can I remove a bad review?

Only if it breaks Google's rules, for example if it is fake or abusive. Then you can report it. Otherwise the best thing is to reply factually.

Am I allowed to ask customers for reviews?

Yes. Google encourages businesses to ask for reviews. What isn't allowed is offering something in exchange or only asking happy customers.

Can you set this up for me?

Yes. A review system, with a link, a QR code and ready-made messages, is included in Drifly Care Grow for SEK 549/month.

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How to get more Google reviews

By Rafi - 3 min read - 1 October 2026

Short answer

Ask every customer straight after their visit, and make it easy: a link in a text message or a QR code at the till that leads straight to the review box. Many people are happy to leave a review when they are asked, but few do it unprompted. Never offer discounts or gifts for reviews, as that breaks Google's rules.

Reviews are often what decides who the customer chooses in Google Maps. They also affect how high up Google shows you. You don't need hundreds. You need more and fresher reviews than the competitor next to you.

Get your review link

Your Google Business Profile has a ready-made link that opens the review box directly. Choose "Ask for reviews" in the profile and copy the link. That is the one to share, so the customer doesn't have to go looking.

Ask at the right moment

The best time is when the customer has just said they are happy: when the haircut is done, the car is collected or the bill is paid. Say it plainly: "It would help us a lot if you wrote a couple of lines on Google."

Make it easy

The fewer the steps, the more reviews you get. Three ways that work for most businesses:

A QR code at the till, on the receipt or on a card the customer takes with them
A text message or email with the link the same day
A link in your email signature and on your website

Reply to every review

Say thank you for the positive ones and reply calmly and factually to the negative ones. A good reply to a bad review shows new customers how you handle problems, and it often carries more weight than the review itself.

What you must not do

Google removes reviews and can suspend profiles that break the rules. Avoid these:

Offering discounts, gifts or competitions in exchange for reviews
Only asking the customers you know are happy and steering the unhappy ones away
Writing your own reviews or letting employees do it
Buying reviews

Make it a habit

One review a week is worth more than twenty at once followed by silence. Decide on a fixed moment to ask, for example at payment, and it keeps rolling by itself.

Frequently asked questions

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