Google Business Profile: how to be found locally
By Rafi - 5 min read - 25 March 2026
Short answer
Google Business Profile is the free box with your business name, rating, opening hours and phone number that appears in Google and Google Maps. Verify the profile, choose the right category, fill in every detail and ask customers for reviews. It is the fastest way for a local business to get seen.
Google Business Profile (formerly Google My Business) is one of the most powerful tools for local visibility - and it's free. Here's how to get the most out of it.
What is Google Business Profile?
It's the panel that appears in Google Search and Google Maps with your business name, address, opening hours, reviews and more. It's often the first thing potential customers see - before they even visit your website.
How to set up your profile
Go to business.google.com, verify your business and fill in all the details: name, address, phone number, opening hours, website, category and a short description. Add photos and keep the information up to date.
Tips for better visibility
Keep your profile up to date with current opening hours and photos. Ask your customers for reviews - it affects your ranking. Publish posts regularly. Reply to every review, including the negative ones. Choose the right category and subcategories.
How your website and Google profile work together
Your website and your Google Business Profile strengthen each other. A fast, mobile-friendly website with clear contact details and local relevance helps your Google profile rank better - and vice versa.
Frequently asked questions
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